I’m Sandy. Nice to meet you.
I've built and sold a million-dollar footwear clinic, co-founded a software company with zero technical background, and spent a decade helping wellness entrepreneurs build businesses.
I've written thousands of pages of copy, coached hundreds of women through pricing, marketing, mindset, and the particular kind of paralysis that happens when you know exactly what to do and still don't do it.
The struggle is real. I have receipts.
I've navigated explosive growth, hired and fired teams, turned down venture capital on principle, and spent an unreasonable amount of time trying to figure out why perfectly intelligent people (myself included) do things that make absolutely no sense.
Which might explain my latest obsession: Human Design.
After years of teaching people how to build businesses, I'm now asking a different question.
What if we're not all meant to do things the same way?
What if the way you make decisions, use your energy, communicate, and interact with the world isn't something you need to fix?
What if it's something worth understanding?
That's what I'm exploring these days, through Human Design readings, coaching, my podcast, and a growing collection of experiments on myself.
I'm still figuring things out. Occasionally in public.
When I'm not studying Human Design or coaching clients, I'm walking with my (super reactive) border collie or asking my 40,000 bees to share the secrets of the universe.
No answers yet. But the honey's good.
6 Rando Facts About Moi
I have two honeybee hives.
Every summer, in the foothills of the Rockies, I am responsible for about 40,000+ bees. Tending hives forces me away from screens and into the field. It’s sticky, hot, physical, and expensive. But there is a delight in the physical work that I don’t get working online. I also have more books on ecology, bee physiology and disease than any human should have.
Disappearing is part of my job description.
My conscious Sun is in Gate 33, the Gate of Reflection. In Human Design, it's associated with stepping away from the noise to make sense of what you've experienced. Which is convenient, because I've discovered that my best insights rarely arrive when I'm sitting at my desk demanding them. They show up when I'm walking, painting, or doing absolutely nothing productive. Turns out, disappearing isn't procrastination. It's research.
I used to watch people walk for a living.
I have a biomechanics degree, and in my first business, I analyzed gait and built custom shoe inserts to minimize excessive motions and resulting injury. Part of that clinic was a footwear store, and my favorite part of my job was to travel to shoe shows and purchase footwear for our retail location. I’m still shoe-obsessed.
I built my first software company at the age of 45.
After years of running a brick-and-mortar business, I decided to reinvent myself and build a software company. Because apparently learning an entirely new industry in my mid-forties sounded like a reasonable thing to do. I was also seduced by the promise of passive income. Hilarious.
I am a recovering good girl.
I've spent years coaching women who can build extraordinary businesses but practically need a permission slip to charge what they're worth. We were raised to be nice, helpful, accommodating, and for heaven's sake, don't make anyone uncomfortable. Then we became entrepreneurs and wondered why selling felt like committing a felony. I've spent a good chunk of my career untangling that particular mess. Including my own.
I fell in love with Human Design.
After decades of studying how people move, think, work, and build businesses, I stumbled into Human Design and promptly fell down a very deep rabbit hole. I started studying my own chart, experimenting with how I make decisions, and questioning some of the rules I'd spent years following. Before long, I'd launched a podcast and started giving readings. Apparently, I don't know how to have a casual interest in anything.
Enough about me. What about you?
Grab your free Human Design chart, and may the new obsession begin.
A quick heads-up… when you get your chart, you'll also join my email list, where I share (often hilarious) stories about what happens when I actually try to live my Human Design. You can unsubscribe anytime. No hard feelings. 🧡
